Design Shark
Design Portfolio of Dan Blessing

Philadelphia Sports Network

Brand Identity

I was approached by the Philadelphia Sports Network to help them rebrand. They were one of the biggest sports and social recreational clubs in the city of Philadelphia (Until they merged with the Philadelphia Sports and Social Club in late 2016). The goal was to come up with a main identity they could use on their website and over digital marketing materials but also to have it be flexible to represent all the sports they offer on member t-shirts. To accommodate this, I designed a set of icons for each sport that would be placed in the main logo, along with the sport name, season and year.