The case study will be broken up into 2 volumes and the first 6 teams showcased are:
Pisces Sharks (Water Division)
Aries Rams (Fire Division)
Cancer Crustaceans (Water Division)
Taurus Bulls (Earth Division)
Leo Lions (Fire Division)
Gemini Twins (Air Division)
Collection of concept sketches of the visual identities for the ZFL. A peek into my process which includes: pencil and paper drawings, digital renderings on the iPad Pro using a few drawing applications (Adobe Draw, Adobe Sketch & Procreate), and constructing some of the icons and wordmarks with a grid system.