Design Shark
Design Portfolio of Dan Blessing
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ZODIAC FOOTBALL LEAGUE

Brand Identity

The ZFL is a self initiated project and is predicated around the 12 astrological signs. The challenge was to design a unique identity for each of the 12 teams of the Zodiac that come together to create a strong, cohesive identity league wide. There’s 4 divisions (Fire, Earth, Water and Air) with 3 teams (signs) that coordinate with each division.

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ZFL VOL.1

The case study will be broken up into 2 volumes and the first 6 teams showcased are:

Pisces Sharks (Water Division)

Aries Rams (Fire Division)

Cancer Crustaceans (Water Division)

Taurus Bulls (Earth Division)

Leo Lions (Fire Division)

Gemini Twins (Air Division)

 Collection of concept sketches of the visual identities for the ZFL. A peek into my process which includes: pencil and paper drawings, digital renderings on the iPad Pro using a few drawing applications (Adobe Draw, Adobe Sketch & Procreate), and constructing some of the icons and wordmarks with a grid system.

Collection of concept sketches of the visual identities for the ZFL. A peek into my process which includes: pencil and paper drawings, digital renderings on the iPad Pro using a few drawing applications (Adobe Draw, Adobe Sketch & Procreate), and constructing some of the icons and wordmarks with a grid system.

zfl_sharks_presentationHelmet.jpg
zfl_sharks_presentationLogo 1.jpg
zfl_sharks_presentationLogo 2.jpg
zfl_sharks_presentationUniforms.jpg
ZFL_pisces_sharks_Field_Grass_Logo_Mockup.jpg
zfl_sharks_presentationApparel.jpg
zfl_rams_presentationHelmet.jpg
zfl_rams_presentationLogo 1.jpg
zfl_rams_presentationLogo 2.jpg
zfl_rams_presentationUniforms.jpg
ZFL_Aries_Rams_Field_Grass_Logo_Mockup.jpg
zfl_rams_presentationApparel.jpg
zfl_crustaceans_presentationHelmet.jpg
zfl_crustaceans_presentationLogo 1.jpg
zfl_crustaceans_presentationLogo 2.jpg
zfl_crustaceans_presentationUniforms.jpg
ZFL_Cancer_Crustaceans_Field_Grass_Logo_Mockup.jpg
zfl_crustaceans_presentationApparel.jpg
zfl_bulls_presentationHelmet.jpg
zfl_bulls_presentationLogo 1.jpg
zfl_bulls_presentationLogo 2.jpg
zfl_bulls_presentationUniforms.jpg
ZFL_Taurus_Bulls_Field_Grass_Logo_Mockup.jpg
zfl_bulls_presentationApparel.jpg
zfl_lions_presentationHelmet.jpg
zfl_lions_presentationLogo 1.jpg
zfl_lions_presentationLogo 2.jpg
zfl_lions_presentationUniforms.jpg
ZFL_Leo_Lions_Field_Grass_Logo_Mockup.jpg
zfl_lions_presentationApparel.jpg
zfl_twins_presentationHelmet.jpg
zfl_twins_presentationLogo 1.jpg
zfl_twins_presentationLogo 2.jpg
zfl_twins_presentationUniforms.jpg
ZFL_Gemini_Twins_Field_Grass_Logo_Mockup.jpg
zfl_twins_presentationApparel.jpg