BRAND TO

VICTORY

How Design Shark Can Help

  • A logo is the face of your brand, the x-factor people picture when they think of you. Whether it’s a bold icon, a sleek logotype, or an illustrative mascot, I’ll create a unique design that captures the essence of your business, team, or personal brand. A professionally designed logo becomes the cornerstone of your identity, leaving a lasting impression on customers, fans, and sponsors.

  • While your logo is the cornerstone of your visual identity, a successful brand goes far beyond that. It’s about cultivating a feeling, one that resonates with your customers, fans, and sponsors through strategic consistency.

    By developing a cohesive visual identity system, encompassing your logo, refined color palette, typography, and graphic elements, you create a foundation built on your brand's personality and core values. This unified approach ensures a strong, recognizable presence that communicates your message effectively and drives brand growth.

  • We’ll collaborate to uncover your brand’s unique story, creating a deeper connection with your audience. This foundation will guide me in designing a visual identity that hits at the heart of customers, fans, and sponsors, making a lasting impact for years to come.

LOGO DESIGN

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BRAND IDENTITY

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MASCOT DEVELOPMENT

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TOURNAMENT BRANDING

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CUSTOM TYPE

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LOGO DESIGN | BRAND IDENTITY | MASCOT DEVELOPMENT | TOURNAMENT BRANDING | CUSTOM TYPE |

A team doesn’t win by just “showing up”, winning is baked into careful preparation and strategy; cultivating into a sound development of X’s and O’s that a team will need to execute to be successful. That is how I will help you achieve branding success. Before I even pick up a pencil to design your game changing identity, we will formulate a strategy that will outline what success looks like and how to get there. As a result, you will have a modern identity that is driven by purpose and visual unity, ready to dominate the field for years to come.

Guiding Principles

Communication

From our first conversation to final approval, I want to establish communication that provides clarity and transparency. This is paramount when managing expectations and being on the same page throughout the process. It’s always better to over communicate and create peace of mind which helps foster trust, collaboration and an overall great working experience.

Collaboration

Together, we will tackle this project as you are the expert in your company and I am the guiding creative hand for your vision. The information you provide about your brand is crucial. I use proven design principles without a cookie cutter approach to meet your unique challenges and needs.

The Playbook To Brand Victory

  • The discovery phase is all about establishing clarity for your brand. This is where the true value of building your identity begins. Together, we’ll uncover the driving force behind your brand—its personality, purpose, goals, and values. While these elements might not always be visible in the design, they form the foundation for creating a cohesive and impactful visual identity, from your logo system to your color palette and typography, one that resonates for years to come.

  • Sketching & Ideation

    After we establish a clear game plan, I’ll begin to sketch, refine and present unique initial design concepts based on the information we gathered in the discovery phase.

    Finalize & Colorize

    After a direction/concept is chosen and revisions applied, it’s time to build out your brand’s color palette and apply it to the final design. Every design is crafted with a purpose and unique to the brand.

  • After the final design is approved, all of the deliverables will be saved for print and digital use and emailed in the proper file types. Your design is finished and you can watch it flourish in the wild!