BRAND TO

VICTORY

How Design Shark Can Help

  • When it comes to your visual brand, the logo is the face of your identity. Through research and execution, I’ll deliver a custom logo solution that is tailored to best represent your business, team or personal brand. A professionally designed logo becomes the cornerstone of your visual identity and leaves a memorable impression on fans and sponsors.

  • Building a brand is so much more than just having a logo, its cultivating a feeling that is strategically aimed toward the target market of your brand while prioritizing consistency to obtain growth. This can be achieved with a cohesive visual identity system, encompassing logos, refined color palette, typography, and graphic elements that are built on the personality, tone & core values of your brand. This consistency across all touchpoints creates a strong and instantly recognizable presence that helps to communicate your message in a tangible way.

  • We’ll work together to define your brand’s unique story which will allow you to connect with your audience on a deeper level. This understanding will help me when crafting a compelling and impactful visual identity that resonates with fans and sponsors alike.

LOGO DESIGN

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BRAND IDENTITY

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MASCOT DEVELOPMENT

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TOURNAMENT BRANDING

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LOGO DESIGN | BRAND IDENTITY | MASCOT DEVELOPMENT | TOURNAMENT BRANDING |

Process Overview

Communicative

From our first conversation to final approval, I want to establish communication that provides clarity and transparency. This is paramount when managing expectations and being on the same page throughout the process. It’s always better to over communicate and create peace of mind which helps foster trust, collaboration and an overall great working experience.

Collaborative

Together, we will tackle this project as you are the expert in your company and I am the guiding creative hand for your vision. The information you provide about your brand is crucial. I use proven design principles without a cookie cutter approach to meet your unique challenges and needs.

How Champion Brands Are Made

  • The purpose of discovery is to establish clarity for your brand. At this stage is where the true value of building your identity lies. We will uncover the underlying driving force of your brand that won’t always be noticed in the visuals (e.g: personality, purpose, goals, values.) but helps lay the foundation for creating a cohesive and impactful visual identity (e.g: Logo system, color palette, typography etc.) that will be felt for years to come.

  • Sketching & Ideation

    After we establish a clear game plan, I’ll begin to sketch, refine and present unique initial design concepts based on the information we gathered in the discovery phase.

    Finalize & Colorize

    After a direction/concept is chosen and revisions applied, it’s time to build out your brand’s color palette and apply it to the final design. Every design is crafted with a purpose and unique to the brand.

  • After the final design is approved, all of the deliverables will be saved for print and digital use and emailed in the proper file types. Your design is finished and you can watch it flourish in the wild!