The Indianapolis Colts trusted me to help their young and dynamic Quarterback, Anthony Richardson create a logo design for his personal brand. This was a dream project for sure, working with the Colts and the great team around Anthony. Together, we had a smooth process starting with a deep dive of who Anthony is and what his personal brand represents

Challenege

Design a logo that’s simple, scalable and distinct enough to be trademarked, working across everything from social media to apparel.

Capture Anthony’s personality with a modern, competitive and dynamic look that his fanbase can connect with.

Create a sports-driven and versatile mark that can grow with him as he expands into apparel, training, charity and other ventures

The Outcome

The ‘AR’ Monogram is built with fluidity that exemplifies Anthony’s grace and dynamism. While attached to the ant, it integrates to form the abdomen while having a flame / fire feel to emphasize Anthony’s competitive nature and positive energy.