Oxford Knights
The Oxford School is a British institution that first opened its doors in 1984, providing English language courses to children and adults. As time passed, the demand for a regular school grew and as a result they started to provide programs for Pre-K, Primary School, Middle School and High School. In 2000, The Oxford School built its first building known today as Edison Park, Transistmica in Panama City.
The Oxford Knights are 1 of 3 schools under the SCALA International Schools umbrella that we were grateful to create athletic identities for. The Other 2 that round out the school district are: SCALA Jaguars and IC Falcons.
– Project Goals & Solution
The goal was to establish a strong & unique visual identity for the School’s new athletic program that resonates with the wide age range of students, parents and the school community alike for years to come. Create a Knight mascot that looks professional, powerful, clean & bold but striking a balance of cartoony & aggressive to appeal to the wide age range of students. Establish an aesthetic for a logo system that’s cohesive, allows for future brand assets to be created seamlessly and evokes school spirit and pride.
– Project Scope
Discovery & Research
Mascot Development
Primary Logo System
Custom Wordmark
Brand Color Palette
Athletic Brand Style Sheet